The FACE Strategic Plan The FACE Strategic Plan

OUR STRATEGIC PLAN IS A 3-YEAR FRAMEWORK BEGINNING IN 2026 AND RUNNING THROUGH 2028.

STRATEGIC PLAN VISION: FACE is a known leader among veterinary organizations and nonprofit
animal clinics in Indianapolis, delivering low-cost, high-quality services to dramatically decrease
needless euthanasia and improve quality of life for dogs, cats, and the people who love them.

GOAL ONE: Impactful and Sustainable Programs

STRATEGY 1.A: Utilize a clarified organizational vision, financial analysis, and program data to
guide decisions about refinement or expansion of services and earned revenue streams, in
alignment with community needs.

STRATEGY 1.B: Enhance client experience through continuous process improvement, accessibility,
communication, and education.

GOAL TWO: Aligned and Effective Teams

STRATEGY 2.A: Foster team unity and a culture where excellence and commitment to mission are
valued by defining and communicating clear roles, expectations, and accountability measures for
all board and staff members.

STRATEGY 2.B: Position FACE as an employer of choice among veterinary organizations and
nonprofit animal clinics by enhancing benefits, promoting ongoing professional development,
and strengthening retention strategies for staff.

STRATEGY 2.C: Build diverse and representative board and staff teams through strategic
recruitment, retention, and succession planning.

GOAL THREE: Future-Focused Fund Development

STRATEGY 3.A: Grow charitable revenue streams to ensure continued low-cost services and long-term financial health.

STRATEGY 3.B: Deepen relationships with current and potential donors through expanded
opportunities for giving, supported by optimized internal systems.

GOAL FOUR: Intentional Marketing and Outreach

STRATEGY 4.A: Implement an annual communications plan that empowers FACE’s team to
deliver clear and focused messaging about the organization’s mission and impact to target
audiences.

STRATEGY 4.B: Prioritize the expansion of marketing and outreach efforts to improve community
awareness about FACE’s services and the long-term challenges it works to address